I was recently introduced to the cable TV series featuring Madison Ave. advertising executives set in the 1960s by recently, honestly due to my pake tendencies, the mere fact that it was recently made available on demand via netflix. I had heard a lot about the series in general, but never really looked into it until recently. I just finished the season 4 finale a few nights ago, which left me looking forward to the season 5 starting early 2012. Hana is several episodes behind, so I have to be careful not to ruin the various plot lines abound in the day to day operations.
For me, I’m especially drawn to the complexity of the characters that come and go in the storyline, no matter how little or brief the side plot around the main character, Don Draper, the writers captured very well the essence of human beings living more than half a century ago, in an America very different to what we see today. Throughout the series there is this tense nostalgia for the simplicity of the 1950s and the dread of what the future may bring. Vietnam, Civil rights movement, stagflation and recession, break up of societal norms and values all looming in the viewers mind who have the benefit of being a witness to history. Meanwhile, the characters are dedicated to writing advertisements for consumer products reflecting the norms and values of the times.
Adding to the enjoyment of the series, we have over the years run into more than a handful of people that actually would’ve fit in much better back then as opposed to know. It seems strange how little nuggets of culture and attitudes linger on several decades later, sometimes unconsciously. In some aspects, I too may fall squarely in that camp, although wearing a suit and hat all the time wouldn’t quite be my speed.
It’s slightly scary at times, really how despite it being a period piece, there are several parallels to the world of Mad Men that still without a doubt exist today. Maybe not as brash and out in the open, but the attitudes, hopes and dreams, lightness and darkness still linger in American society. Especially in professions that command a level of societal power and influence.